Case study

Basket:
The customer' Personal Shopper for Stress-Free Grocery Delivery

Company
Basket - Grocery Delivery Solution

Date
Sep 2018 - 2019

My role
Brand guidlines
UX/UI Design
Interaction design
Visual design
Prototype

Overview

Bringing the Grocery Store to Customer' Doorstep

Basket is a mobile application that provides quick and convenient grocery delivery services to its users. With Basket, users no longer have to worry about going to the grocery store or waiting in long checkout lines. Instead, they can easily shop for their groceries from the comfort of their homes, while Basket's expert shoppers take care of the rest.

The application works by listing its partners, which mainly consist of local grocery stores, to its users. Basket's shoppers then purchase the items on behalf of the users from the chosen partner store and deliver them to the users' doorstep at their chosen time.

02 | Role & Deliverables
My task was to design an interface that would allow users to easily navigate the app, find the products they need, and place orders seamlessly. I was responsible for creating a design that was both aesthetically pleasing and functional, ensuring that users would enjoy using the app and return it for future purchases.

03 | Challenges
I had to strike a balance between creating a memorable design that stood out in a crowded marketplace, while also staying true to the company's brand identity.

04 | Outcome & Impact
Through my efforts in creating a clear and intuitive design for the Basket mobile app, we were able to create a seamless user experience that resulted in hundreds of thousands of loyal customers, satisfied partner stores, and hundreds of daily orders from the app.

+300k

Loyal customer

+200

Satisfied partners

+100

Daily orders

Brand Identity & Guidelines

As a designer for Basket, my role extended beyond creating the user interface for the mobile app. I was also tasked with designing the brand identity for the company.

This involved creating a logo, color scheme, and overall aesthetic that would be consistent across all aspects of the company's branding, including the mobile app, website, and marketing materials.

My goal was to create a brand identity that was memorable and visually appealing, while also conveying the company's values and mission.

Basket brand identity - 2019

Visual Design

I was responsible for creating a variety of visual collaterals to support the company's marketing efforts. These included social media graphics, email templates, flyers, and other promotional materials.

3 challenges with Big takeaways

01. Brand Identity is Key to the success of a product
02. User Experience is Crucial
03. Collaboration is Essential

01.

Brand Identity is Key to the success of a product

During my work on the Basket project, I realized that creating a strong and consistent brand identity is essential for any business. By designing a visually striking and consistent brand identity, I helped Basket to establish itself as a leading player in the grocery delivery space. I now understand the importance of creating a brand identity that resonates with customers and aligns with the company's values and mission.

This contributed to the success of the whole product.

02.

User Experience is Crucial

I learned that prioritizing user experience is crucial to the success of a mobile app. The clear and intuitive design of the Basket app made it easy for users to navigate and complete their orders seamlessly. As a designer, I now prioritize user experience at the forefront of my design decisions.

03.

Collaboration is Essential

Throughout my work on the Basket team, I collaborated with various stakeholders, including developers, marketers, and other designers. Effective collaboration and communication were key to the success of the project, as they allowed me to better understand the needs and goals of the company and create designs that were tailored to those needs. I now understand the importance of collaboration and value the contributions of all team members in achieving project success.
 

Basket APP - Prototype [DEMO]

2019 version